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Google Analytics is a free analytics software launched by Google back in 2005. It is a service offered by Google to track and
create reports about the traffic of a website. Google Analytics is the most widely used analytics service on the web.
Google analytics helps the website owner to track the activity of the users such as session duration, pages per session,
bounce rate, etc. along with it provides information about the source of the traffic. Google Analytics uses the Google Analytics
Tracking Code, which is a snippet of JavaScript code that the website owner adds to every page of the website. Google Analytic’s
Real-Time Analytics, enables the user to have insight about visitors currently on the site.
create reports about the traffic of a website. Google Analytics is the most widely used analytics service on the web.
Google analytics helps the website owner to track the activity of the users such as session duration, pages per session,
bounce rate, etc. along with it provides information about the source of the traffic. Google Analytics uses the Google Analytics
Tracking Code, which is a snippet of JavaScript code that the website owner adds to every page of the website. Google Analytic’s
Real-Time Analytics, enables the user to have insight about visitors currently on the site.
Before starting our topic let me take a few moments to introduce you I-Net infotech
I-Net The Best IT Training Centre in Kerala. I-net infotech is an IT firm that cost-effectively provides cutting edge IT solutions for your business.
Google Analytics Features
Google Analytics tracks the data using a unique tracking code that the website owner should install on every web page.
This code is a small snippet of Javascript or a coding language that runs in viewers’ browsers when they visit those pages.
Google Analytics helps you to track the performance of your website, helps you to see whether your campaigns are working
properly, which type of content to create or products to list on your website, You could categorize your users according to the
device they’re using or their age/country they’re from or based on their gender.
This code is a small snippet of Javascript or a coding language that runs in viewers’ browsers when they visit those pages.
Google Analytics helps you to track the performance of your website, helps you to see whether your campaigns are working
properly, which type of content to create or products to list on your website, You could categorize your users according to the
device they’re using or their age/country they’re from or based on their gender.
Layers in Google Analytics
Google Analytics is mainly comprised of four different layers
- Organization, 2. Account, 3. Property, 4. Views
Organization
The organization: It is the highest level which represents the company. Organizations are not mandatory but are recommended
for larger businesses. An organization can have multiple Google Analytics accounts.
for larger businesses. An organization can have multiple Google Analytics accounts.
Account(s)
You should have at least one account to use Google Analytics, Accounts are mandatory. Using multiple Accounts is possible in
Google Analytics. Keep in mind that an “account” doesn’t mean a user account. And an account can be assigned with multiple
properties, an Account can hold up to 50 properties.
Google Analytics. Keep in mind that an “account” doesn’t mean a user account. And an account can be assigned with multiple
properties, an Account can hold up to 50 properties.
Property
A property may be a website, blog or maybe an app that you want to track ( i.e, it is associated with Analytics Tracking Code).
Each property can support up to 25 views.
Each property can support up to 25 views.
View
A property should have at least two views minimum. A view captures the data after the filters and configured settings have been
applied, view determines which data from your property appear should in the reports. And once you delete a view, that data is
gone forever. For those reasons, it’s critical to keep an unfiltered view of your data.
applied, view determines which data from your property appear should in the reports. And once you delete a view, that data is
gone forever. For those reasons, it’s critical to keep an unfiltered view of your data.
How to setup Google Analytics Account?
1. First, you need to create your account on Google Analytics.
2. Then, add name, URL, and other required details of your website.
3. Get your unique Google Analytics tracking code, and add this code on your site ( after the <head> tag )
4. Visit the Google Analytics account and verify the code.
Why U Should Learn Google Analytics?
Data analytics plays an important role in today’s business world. And you get to know the source of the audience to your website.
Google Analytics lets you know which age they’re at, which language they speak, their gender, their interests, and even tells you
which geography they’re from. And also shares the information about your audience’s engagement pattern and online behavior
on your website. Google analytics gives you more control over your website and your audience.
Google Analytics lets you know which age they’re at, which language they speak, their gender, their interests, and even tells you
which geography they’re from. And also shares the information about your audience’s engagement pattern and online behavior
on your website. Google analytics gives you more control over your website and your audience.
To learn more about Digital Marketing and other IT courses join I-NET INFOTECH. Our Google Analytics certification
course is packed with various techniques and methods which you can use to track the analytics and learn how your website
performs. You should implement and track analytics of every project to track worth what you do.
course is packed with various techniques and methods which you can use to track the analytics and learn how your website
performs. You should implement and track analytics of every project to track worth what you do.
This program covers various modules to offer you real-time exposure in Google analytics strategies to stay ahead in the digital era.
If you want to sharpen your digital marketing skills, enroll at I-NETINFOTECH for job guaranteed Digital Marketing Course in Kochi and
become a digital marketing professional! Contact I-NET INFOTECH The Best IT Training Center in Kerala now and start your journey.
If you want to sharpen your digital marketing skills, enroll at I-NETINFOTECH for job guaranteed Digital Marketing Course in Kochi and
become a digital marketing professional! Contact I-NET INFOTECH The Best IT Training Center in Kerala now and start your journey.
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