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 Social Media Marketing SMM| Facebook Marketing| Facebook Ads

Social Media Marketing





Social media happens to be the most effective communication and advertising channels. And also we might have to use paid social media marketing strategies to amplify our message. Social Media plays a big role in Digital Marketing. To learn more about SMM join I-NETINFOTECHs Digital Marketing Course in Cochin. In the beginning, stages even if you have created really insightful content it would be difficult to reach the right audience. Boosting a social media post or advertising helps to overcome this obstacle. Social media enables users/advertisers to execute Ads by targeting a specific group of audiences who really care about your content. The ability to target potential customers based on their interests, behavior.





Facebook which was developed in 2004 is the largest social networking website right now. There are more than 2.45 billion active users on Facebook worldwide. 

Now Facebook is not just a social networking website, Facebook has also acquired WhatsApp, Instagram, and it has it’s own developed Messenger App.  Facebook is an important platform in Social Media Marketing.

Advertisers love Facebook very much. Since there are 2.45 Billion active users on Facebook, Facebook knows a lot about its users their online behavior, and interests. Facebook lets advertisers use this data to promote their content and run successful campaigns. Most organizations/brands out there are already on Facebook, for them the Facebook Ads happens to be an effective way of building a following and boost user engagement for the content they share. 


For creating an Ad on Facebook the advertiser is given four different options to present that add to the user. You can create an Ad that features a single image, a single video, Multiple images displayed in a carousel format, or multiple images displayed as a slideshow. 

You guys might have heard of Facebook Canvas. Facebook canvas offers an extraordinary Ad experience for mobile users. Here canvas looks like a normal mobile news feed Ad once the user taps on it, the user is taken to a full-screen mode, which is customized by the advertiser.


Creating an Ad on Facebook


While creating an Ad the advertiser is required to choose a goal from the following goal options. 

  • Promoting your business locally

  • Get more website visitors

  • Boost a post

  • Get more messages

  • Promote your page

  • Get more leads




Facebook for Business gives a good overview of marketing and growing your business on Facebook.

Promote your business locally


Here you are advised to set the audience first. The audience can be set based on demography, Gender, Age, and under detailed targeting, you could type in your keywords to match what the users are searching for on Facebook.

Then comes the Ad creative section, under this section you can see how your ad is to be shown. Here the advertiser should provide an Ad Description Headline, the image to be displayed, and Call to action button label, etc.

And in the following section, you can set the ad duration( i.e, the start date and end date for the ad to active), and the Ad budget. 


Get more websites

Ad creative comes first. Here you’re required to provide an Ad Description, Imag/video, Ad Headline, call to action button label, and the website URL.

Then you can set your audience based on location, age, and if necessary detailed targeting can be enabled.

Now stet the Ad Duration. And at last set the daily budget.


Boost a Post

This method can be implemented in order to achieve more reach for a particular post on your Facebook page. You can enable this option by clicking the Boost a Post button, which can be seen under your post.  And then set the Audience, Duration, and budget. 


Get more messages

Set up the Ad Creative, provide the necessary Ad Description, images to be used, Headline. Then set your audience you want to target based on their location, age, and gender. Then set the Ad Duration. Then proceed to the payment section.


Promote your page

In the Ad creative section, you can provide the Ad Description, image to be used, Target Audience (Based on Location, Gender, Age). Set Ad Duration, then proceed to payment. 


Get More Leads

The advertiser can use a Form to collect customers’ information and contact them later. For that, a form name is required Form Text customization is also available, it is an optional feature. Ad Headline and Ad Description constitutes the Form Text. Then under customer information, many options such as Full name, Email, Street Address, Date of birth Gender, Job Title, Company Name are given. By clicking the box next to each option you can add them to your form and collect the necessary details from your customer. Next, a short answer question can be added. Then set the form language and proceed to Duration settings and then move on to payment. 


Now you might have noticed something common in all these Ad types, that you are able to preview your Ad and view the Ads estimated reach based on the data provided on the right side of your Desktop screen. 







Do you want to be a Pro in Digital Marketing?


I-NETINFOTECH offers the Best Digital Marketing Course in Kochi. Join I-NET, Stepping stone to a promising career.


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